About Pacific Edge Wine & Spirits of California

Company Profile

The primary objective of Pacific Edge Wine & Spirits is to specialize and be innovative, not to mirror other Distributors throughout California. Through innovation, we will break new ground on how a supplier is represented and how new brands are built, encompassing all facets of the distilled spirits and wine industry. The Pacific Edge Marketing Group's overriding strategic objective is to move from the traditional distributor reactionary mode to a new pro-active brand building role. Our key account call frequency is designed to create a co-dependent relationship with our major accounts. This is imperative to our future growth. Pro-active, creative selling, merchandising, and key account call frequencies will certainly be the key in influencing key account activity. The only thing that is constant is change, and the California marketplace is constantly changing and presenting new opportunities while simultaneously taking away others.

We at Pacific Edge Wine & Spirits are consistently striving toward a more efficient, cooperative and participative relationship with our suppliers and key accounts We will take a new untraditional approach to Importing and Beverage Alcohol Distribution throughout California.

  • • Fresh new enthusiastic approach
  • • Driven by supplier and company owned brands along with key account custom labels
  • • Creating a supplier direct sales organization
  • • Providing brand owners a new approach of brand building in California
  • • Not overlapping our brand portfolio with conflicting brands, and showing true loyalty to our business partners/manufactures.
  • • Our main objective is to represent a limited number of manufacturers and suppliers, thereby enabling us to specialize
  • • Breaking new ground on how business is conducted in California.


Our key objective is Distribution and Warehousing within California. Our mission is to educate and motivate the key retailers and wholesalers to join with us in an effort to deliver the consumer to our brands.

We believe with these core values and business expertise Pacific Edge Wine & Spirits will continue on a path of profitable growth and will be recognized as one of the premier Specialty Importers and Sales and Marketing companies in California and throughout the United States.

Our management philosophy is based on trust, responsibility and mutual respect. People who work with Pacific Edge Wine & Spirits join our team because we have an environment that encourages creativity and achievement. The executive team includes four accomplished executives and managers with 20-30 years experience in the beverage alcohol industry with specific expertise in Importing, Wholesale Distribution, Sales Management and Administrative/Operations.

Joel K. Beth
37 years in Beverage Alcohol Industry. A Senior Executive skilled in P&L Management, Sales, Marketing, Operations and Distribution.

Richard M. Trachtenberg
40 years in Beverage Alcohol Industry. A well established Sales and Marketing Executive with extensive Retail experience, also specializing in Sales Information, Packaging and Sourcing products from foreign suppliers and Product Development.